PUBLISHED WORK
Andrew is co-author of “Executing Your Business Transformation”, Jossey-Bass, 2010; and author of “How to Survive Your Business Transformation”, Forbes Council Post, February 2020.
Executing Your Business Transformation: How to Engage Sweeping Change Without Killing Yourself Or Your Business
Changing an organization is tough. Transformation is hard work that should not be attempted by the faint of heart or the weak of mind. But transformation is not rocket science either. By taking a realistic, simple and direct view of what is required to transform an enterprise, the authors reduce the noise and nonsense that surrounds much of the discussion of transformation and provide straight forward lessons, examples and thought provoking questions to guide the reader to a more powerful position as an agent of change.
"This is one of the best business books I have read. It jumps right into a description of the problems many companies face and the path that needs to be taken. The sample companies used are spot on accurate descriptions ... it's obvious that the author really knows that of which he writes."
- VERIFIED AMAZON REVIEWER
How To Survive Your Business Transformation
That’s the messy truth about business transformation: You either choose to get through it, or you choose to get out of it. In the latter case, someone might make the choice for you. And you just might find yourself breathing a sigh of relief and thanking them for it.
Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
Andrew contributed to Measure What Matters, Portfolio/Penguin, 2018, by John Doerr — the definitive guide to Objectives and Key Results (OKRs) used by Google, Intel, and the Gates Foundation.
"The framework Doerr lays out is both simple and powerful — and Andrew Cole is among those who have put it into real-world practice at the executive level, helping organizations translate ambitious goals into measurable results."
OKRs are only as effective as the leaders who implement them. Measure What Matters bridges the gap between goal-setting theory and organizational execution — showing CEOs, executives, and teams how to focus on what truly moves the needle. Andrew's hands-on experience deploying OKRs across industries and global organizations brings the book's principles to life in practice.

